Wednesday, July 2, 2008

Ten Big Networking No-Nos

10 Biggest Networking No-No's

Networking is a great activity and often a fruitful one, but it's not for the faint of heart.
The networking jungles are full of prowling and slithering creatures who can make you wish you'd stayed at home and far from your computer. Just so you don't emulate these unclear-on-the-concept networkers, here's my list of the Top 10 most egregious networking missteps:

1. Trip-Worthy

Writing to or calling a stranger to say, "Let's meet for coffee -- say, halfway in between our offices?" is highly impolite, since the person you're approaching doesn't know you from Adam. If you've got the desire to meet this person, you can figure out how to get within a half-mile or his or her office.

2. Join My Fan Club

Meeting a new person and adding him or her to your newsletter without permission is another capital networking crime. Don't do it -- write to each new acquaintance and ask for permission (and wait for an answer) before padding your subscriber list with his or her email address.

3. You're Nothing to Me, But Your Employer Isn't

Striking up a networking conversation with a person based on his or her name tag -- for example, because the person works at IBM -- and then, within five minutes, asking the person for an introduction to a hiring manager or purchasing decision-maker at IBM is the height of rudeness. Walk away from a networker like this.

4. Dear Trusted Colleague (Whatever Your Name Is)

Sending a LinkedIn invitation to every person you've ever met, using the standard LinkedIn boilerplate invitation language, will get you dropped from polite networking society. LinkedIn connections are intended for trusted colleagues, and if you must invitation-spam your new acquaintances, you can at least take 10 seconds to compose your own, personal note to each one.

5. Remember Me?

Popping up after 10 or 15 years to ask an old contact, "Say, could you help me find a job?" brands you as a me-first networker. The proper outreach to a person you've lost touch with is, "Dear Stan, it's been too long! I'd love to hear about what you are doing." Smart networkers don't wait until they're job-hunting to keep up with friends, old and new.

6. I Was Thinking About You, You, You, and You

Sending a mass mailing disguised as a personal message earns you a one-way ticket to Networking Hell (imaginary) for good reason. When you write "I saw this article and thought about you" it should be true. Unless you can think of about 400 people simultaneously, it's unethical to send any kind of mass mailing disguised as a one-on-one message to each recipient.

7. I Practiced It; I Have to Deliver It

Spitting your "elevator speech," unsolicited, into a new acquaintance's face is a major networking faux pas that happens far too often. Conversation is a give-and-take activity, and isn't built to enable either participant to launch a 30-second-or-longer monologue about his business. Wait for your conversation partner to ask questions -- don't shower her with details about your fabulous firm and its amazing products.

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